For the Wingspan Oceania, people in Oceania were going to be asleep when the preorder opened. Guess what time that is in Sydney? 1:30 am. However, around this same time last week, another issue was brought up by a few people in Australia/NZ: Our preorders launch at 9:30 am CT (St. But due to the nature of this expansion, the order was looking to be US, Australia/NZ, Europe, Canada.Įven though it was a little too late for the ocean freight shipment, this data allowed us to initiate an air freight of one extra pallet to our fulfillment center in Australia to cover the extra demand in Australia/NZ. Normally, the order from greatest to least is US, Europe, Canada, Australia. So I sent an message last week to the nearly 20,000 people who had signed up for a launch notification to see how many of them actually planned to preorder the expansion from Stonemaier Games. I was particularly concerned that we hadn’t sent enough units to Australia, given the theme of this expansion. By mid-October, we had nearly 20,000 launch notification requests.īy this point, we had already shipped the expansion from Panda to direct-ship distributors (distributors sell games to retailers in their respective regions) and our fulfillment centers (warehouses in the US, UK, Canada, and Australia that ship our webstore orders to customers). But in early October I started posting design diaries and information about the expansion, and those requests started to climb.
With around 10,000 of those units set aside for Stonemaier Games direct orders (and the rest for distributors), I thought we’d be fine, especially since that number was close to the number of launch notification requests we received through most of 2020. As a result, I decided that the first English print run of Wingspan Oceania would be just over 55,000 units, the biggest first run of any product in Stonemaier Games history. Last, I looked at total Wingspan units in print (at the time, over 400,000 units of the core game compared to 100,000 units of Wingspan European). Second, I looked at how many units we sold directly during the Wingspan European preorder (5,848 units). First, I contacted distributors and retailers in May (before production began) to get some relatively firm numbers. To ensure that we made enough copies of Wingspan Oceania to cover first-run demand, I used a few data points. The launch notification signup remained live for the next 9 months–I’ll come back to that in a minute. It’s a preorder on our Shopify webstore, not a Kickstarter project.Īs I write this on Thursday, we’re still accepting preorders, but there’s a lot of data to share already, especially because we originally announced this expansion back in January to offer support to the wildfire relief efforts in Australia (for each email we collected by January 22, Stonemaier Games donated $1 to WIRES, a wildlife rescue organization in Australia. As with all of our preorders, we’ve already made the product, and it will begin shipping to preorder customers within a few weeks.
Yesterday we launched the preorder for Wingspan Oceania, the new expansion for Wingspan.
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